Our History

Wisconsin Dairyland Fudge is a second generation family-run business located in downtown Wisconsin Dells, WI. Jane Heller, the President of the Company, started working here as a sales clerk when she was 14 years old, and learned all facets of the business under the watchful eye of her mentor and Father throughout her high school and college years. After graduating from college and getting married, she returned to Wisconsin Dells as Manager and continued to create new candy recipes that make up Wisconsin Dairyland Fudge's delicious line of treats. She assumed full control of the business in 1980. You'll most commonly see Jane nibbling on a dark chocolate treat and experimenting with new ingredients. She has studied at the French Pastry School in Chicago, IL and also traveled to Canada to study truffle making under a prominent chocolatier. She loves keeping up on all of the current trends in candy making from savory to sweet so be on the lookout for even more delicious new recipes! According to Jane, "anything tastes better dipped in chocolate!"

We have been treating our customers to mouthwatering chocolates and delicious fudge handmade in our candy store in Wisconsin Dells, WI since 1962 using Wisconsin's superior dairy products. Our specialty confections are made using our own special recipes that have been handed down over the generations. We offer over 43 varieties of fudge flavors to choose from – some flavors are only available at certain times of the year.

Our fudge and other homemade candies are cooked in copper kettles, and our fudge is  hand poured and mixed on special tables to produce the smoothest, creamiest fudge you will ever taste. Our chocolate centers are made from scratch and then hand coated in creamy pure chocolate. Our caramel apples are dipped in our special preservative free caramel recipe and then topped with freshly roasted nuts, chocolate, or other delicious toppings.

Our brittle, crunches, and caramel corn varieties are made in small batches to slow roast the nuts and infuse their flavor into the candy.  We hand pull our brittle as thin as we can so it's easier to chew.

All of our homemade confections are made without preservatives to extend shelf life and are hand wrapped and packaged.  Everything comes fresh to you from our kitchen to your doorstep.